1968 Plymouth Road Runner for sale in Louisiana. Plymouth was the first to exploit the market for a low priced performance American Automobiles with the 68 Road Runner. The idea of putting a powerful engine in the cheapest, lightest model was not new. But with the Road Runner, Plymouth did all the work for the customer. With a low price youthful buyers could the Road Runner. Using Road Runner identification and a horn that emulated the cartoon bird's "Beep-Beep" got attention in the marketplace.
A stripped Plymouth Belvedere coupe was the basis for the Road Runner. The Road Runner came with a bench seat, rubber floor mats, a hot V-8 and a standard four speed transmission. A two door hardtop was added mid-year 1968. 29,240 coupes and 15,359 hardtops were produced. 1,019 were made with the Hemi engines. The Road Runner coupe sold for $2,896.00 and hardtops were priced at $3,034.00. Engine options increased the price. Available were a 440 cubic inch 350 horsepower engines, 440 cubic inch 375 horsepower and a 426 cubic inch 425 horsepower.